Quite possibly one of my favorite things on the planet to talk about. If I wasn’t a content creator, I would most definitely be a branding consultant. There’s nothing I love more than a good brand that’s cohesive, clear & purposeful.
When I first started The Skinny Confidential, I remember thinking I didn’t just want to build a blog, I wanted to build a brand with a strong foundation. I’m always looking for strategic, creative angles for sending my message into the universe with branding.
For instance- quick story: 2 years ago I got a popsocket & I thought how cool would it be if you could have an interactive business card. So with a graphic designer, we created a business card that fit around a branded popsocket. It had all my info like my social handles & email, & on the back was my Snapchat code. Here we are, 2 years later, still giving them out as business cards, & people LOVE them.
Finding interactive ways to showcase your brand can be very powerful. Within the digital space, there are so many different ways to be authentic, crafty, & original.
In fact, I enjoy branding so much that I created a company with Erica of Fashionlush called Blog-doo, where we help content creators create logos, mood boards & blogs in a very pretty fashion ( if I do say so myself ).
Recently I started to use Vistaprint. For those of you unfamiliar with Vistaprint, it’s a place where you can get LITERALLY any marketing or office supplies you want branded & customized. It’s been a game changer when it comes to my new office space AKA TSC Dreamhouse. We have door hangers, postcards, hats & t-shirts, all with a very cool, millennial, hip feel.
Not only have we been able to create a ton of different pieces with Vistaprint, we’ve also been able to do it on our own terms. We are able to use our own graphic designers so fonts, logos & pictures all go with my aesthetic. We upload them to Vistaprint’s platform & get them in literally a week.
This is amazing for your brand, or to just get your team excited about the company they work for. It’s so exciting to see The Skinny Confidential team rock up to the office in a hot pink visor with my brand’s name on it, or see a reader open a package that has a custom hand-written postcard from me thanking them for their support. I really believe these tiny details make a huge difference & I feel like this kind of branding & customization is very Kris Jenner-esque.
So with that, let’s talk about 5 fun ways you can brand the EFF out of your office with Vistaprint…
The Skinny Confidential Guide to Branding Your Office:
Biz cards are so obvious, but let’s take it a step further. It’s so important to be super inclusive of your team & they want to be proud of what they do. So for them to have their own business cards with their handles & emails on them is a must for me. Each person on my team has their own business card in a lucite holder on their desk. We decided to design our business cards super Barbie & cheeky because our new office is very pink everything so it just made sense. You should also know that the ones from Vistaprint slide into your wallet super easy too. Like they really glide in & don’t catch.
As for the postcards- they’re for the audience. I love to send out giveaways & goodies & surprise TSC readers with presents. So to have a branded postcard where I can hand write a special note to add to each package is really special. We have TSC tissue paper & wrapping paper too because I think every detail matters, down to the presentation & unwrapping. ( So many of you have shared your presents on Instagram & I’m eternally grateful. It gets me so excited ).
Sidenote: if you want a package from me, tell me one of your best branding tips below & I’ll send a very special package to one of you!
♡ Door Hangers:
This is something that has been so fun around the office. We had these door hangers made with a pic of me sleeping with my mouth open with a pink background. They’re all over the doors of the office & it’s just a funny way to brighten the office. People love it. We also got these big stickers that say The Skinny Confidential & we decided to go with a black & white checkered background for these. Again, the little details make all the difference. They’re also a really fun thing to giveaway.
But OF COURSE! Everyone needs notepads & pens. I am a fan of handwriting things- there’s something about it that tells my brain to get busy. These are both branded with everything TSC. You should know we also did postcards so when we send out giveaways or TSC merch, the receiver gets a nice note that is signed by me. Added touches are everything. And I can also tell you that all of the team has the notebooks on their desk with their pen ( that writes like a dream ) out on display. Tiny details like this brighten up the office & make the culture of the office a FUN environment. Say goodbye to grey & brown- we’re getting flirty over here! ( FUNNY NOTE: even my friend, Westin, who works with us loves the notebook- he has 3. LOLZ- it’s so cute ).
This one is obvious, but the reason I want to talk about it is it’s very millennial. Millennials love swag. You guys know I love to protect my face from the sun & so does my time so to have visors & hats is a MUST. & who doesn’t want a fun t-shirt.
We didn’t want some boring t-shirt though, we wanted something on the pulse & relevant. It’s funny, black with a pop of pink & has the same pic of me as the door hangers- you know, catching flies. You could even put your Instagram handle on the back of it.
♡ Mouse Pads:
Here is another detail that makes all the difference…mouse pads. This is probably one of the cuter things we did with Vistaprint.com. The whole team has purple or pink mouse pads that say The Skinny Confidential on them. The mouse pads at Vistaprint are super good quality, too. They look SO CUTE WITH THE PINK MOUSES WE HAVE OMIGOD. I love including the whole team in things like this & a mouse pad is something everyone wants & needs. It makes the desk space look VIBEY.
5 More Branding TSC Hot Tips
♡ A brand is not what you say it is, it’s what the consumer says it is. It’s the emotional reaction individuals feel when they see your brand. LISTEN to your audience.
♡ Branding has nothing to do with data, numbers, & excel sheets. Nothing at all. It’s about the people who experience the brand- not the numbers. Quit it with the data, look to the people.
♡ A typical design has four goals: to identify, inform, entertain, or persuade. However when it comes to branding, there is a fifth: to differentiate. THIS COMES DOWN TO STRATEGY. Why do you like Nike over other shoe companies? Because Nike has done an incredible job of differentiating its brand.
♡ Brands can become small tribes if they’re done right. YOUR VIBE ATTRACTS YOUR TRIBE. Community is key.
♡ It takes a village to build a brand- take ego out of it. Not one person can develop a powerful, lasting brand without a strong team of people around the brand’s message. Collaboration is incredibly important- & of course, engagement.
So there you have it.
Everything you need to know about branding & some really festive, fun ways to pimp out your office. You never know who will pop into your office & some swag.
Highly recommend Vistaprint.com if you’re looking for affordable, chic options for your brand.
Hope you’re all having an amazingly productive Wednesday. And of course, share your brand, small business or blog below so everyone can stalk you.
Chat soon, lauryn x
++ this post is in collaboration with Vistaprint. as always, all opinions are my own.
+++ #WorkingWithVistaprint #VISTAPRINTxTSC #VISTAPRINTxBLOGDOO @vistaprint
++++ COUPON CODE: THESKINNYCONFIDENTIAL1 – 50% off 1 item (expires on 9/26)