Tag Archives: Nordstroms



BLOGGING 101 7 | by The Skinny ConfidentialBLOGGING 101 3 | by The Skinny Confidential

Hello, hello! Happy Thursday.

So here you are. You’ve decided you’re ready to pull the trigger. You have a million ideas spinning in your head. Whether they’re inspired by Instagram, mom, travel, or your own secrets- your idea is going to be BIG time. In fact you can feel it. Maybe it’s a beauty blog. Or maybe it’s a photography website. Or even an eComm cartoon tee-shirt brand. Whatever it is you’re ready to get started & start the planning stages.

Obviously I’ve been there too. You know, when The Skinny Confidential was just an idea. With no name & no brand.

Let me back up, the idea for this post originated in TSC Girls Only Secret Facebook Group. Actually I feel like the group spins my wheels in general. This specific question was asked so many times I couldn’t not do a post about it.

The topic is simple & to the point. One that I would love to open up a discussion about: HOW DO YOU THINK OF A BLOG OR BRAND NAME?

Such a simple question but so complex at the same time.


Help, what is the process?

What if I don’t like the name in a year?

Do I need to trademark it?

What if the Instagram handle is taken?

If these are questions that are delaying you to launch a business or blog, BACK UP.

I’ve noticed a lot of people put such an emphasis in the name. Which by the way, is very important & requires strategy.

But what I notice even more?

Is people delaying launching a product or website ONLY because they can’t think of a name.

BLOGGING 101 4 | by The Skinny ConfidentialBLOGGING 101 6 | by The Skinny Confidential

Here’s my opinion: stop giving so much energy to a name. A name is what you make of it. Let me give you a couple of examples.

Who the hell thought COCA-COLA would be WORLD famous?

McDonald’s? I mean it’s ok but it’s not like the most creative name on the planet…ya well it’s a multi-million dollar business now.

Adidas is just kind of meh. But it CRUSHES THE GAME.

Again, a name or brand is created by the experience or community that surrounds it. You can really do anything with the name.

We all think Disney is such a great name- LIKE WOW WHAT A GREAT NAME. But that’s because you’re thinking about everything that Disney has done right. Disney has created a magical experience for the consumer…therefore the name has magic to it.

See? It’s all about what you do with the name.

Every brand you think of is what someone/or the team makes of the name.

Apple? Bacardi? Costco? Hermès?

You’re thinking that these are good names because the people behind the brand have done such a good job at branding.

( You should know I have a whole post on branding that will go live next week. I just wanted to get your wheels spinning in the meantime ).

If you are sitting around trying to think of a name & it’s delaying you pulling the trigger on your business or blog launch, dig deep. Are you delaying the project because you’re scared to put yourself out there? Or are you just being indecisive?

Pick a damn name. Keep it simple. & THEN make a beautiful brand behind to give the name a strong meaning.

My process for choosing the name for The Skinny Confidential was quite simple: I pulled up my iPhone NOTES App & started writing down names that spoke to me throughout a two week period.

I had a list of 100 words & then started to play with them & put them together.

Finally I chose The Skinny Confidential for a few reasons: it’s cheeky. I wanted the brand TO SCREAM CHEEKY. More importantly I wanted the name to represent a space where women could go & get the lowdown. A place where swapping tips & tricks was encouraged…like instead of hiding my tips & tricks, I wanted to share. Even more than that, I wanted other people to share their tips & tricks.

So yes, it represents “getting the skinny.” And then ‘confidential’ because it’s primarily a women’s community ( sorry boys )- so it’s a secret sort of.

A lot of people asked me why my name isn’t involved. The reason for this was strategic: I have always wanted The Skinny Confidential to be WAY bigger than Lauryn Evarts ( Bosstick? ; ) ). It’s not just about me, it’s so much more. So my name is irrelevant, really.

I haven’t really gone in depth with this but lately I’ve been working with brands that need help with a name/overall brand. I mentor a few girls who are looking for a name or wanting to capture a niche audience. And my process with these brands/bloggers is always the same: let’s pull out a Rite-Aid poster board & write down a million names.

BLOGGING 101 2 | by The Skinny Confidential

Picking a name shouldn’t take you more than 2 weeks. At some point you gotta pull the trigger & launch that shit. I DO NOT BELIEVE A NAME SHOULD GET IN THE WAY OF LAUNCHING FAST & adjusting to consumer feedback.

Do I need to trademark it?

Yes. You should trademark your name or brand. I paid a lawyer $1000 dollars over the course of a year because I was so broke. The second you apply the trademark is ‘pending.’ You can launch & be fine with a pending trademark- don’t let a trademark get in the way of launching. Find a lawyer, get a pending trademark ( this takes a few days ), & once you’re pending you’re good to go.

What if the Instagram handle is taken?

Yawn! There are so many ways around this. Add words to make it work. For instance if you’re an online shop called THE GOOSE. You could add ‘shop.’ As in @shopthegoose. If that’s taken you could call it @thegooseshop. If that’s taken do: @thegooseINC. You get it. Adjust. & do it quickly! Make sure you get your handles before you launch too- Twitter, Instagram, a URL, & FB should be set-up & ready to go with your launch.

Ok so that’s my spiel of the day- figured it would help to answer this question here instead of in the comment section on FB.

BLOGGING 101 5 | by The Skinny Confidential

OHHHHH & can we talk about this outfit? You know I am lovingggg linens right now. Really ever since I got back from France I’ve been rocking linens like I’m still eating pasta & sipping rosé. I paired this Madewell linen ruffled skirt with a striped top because you know I love that contrast. This whole getup is from my favorite, Nordstrom. That’s right even the loafers.

Regardless, you can’t go wrong with Madewell. They have the best skinny black jeans (!!!) and flannels & they’re AFFORDABLE. Since we’re headed into the summer I figured I’d show you how I rock linens. Linens & loafers go together better than anything. I plan on pairing this blue skirt with a men’s wife beater & also a light pink tee. The options are endless really.

OK! So I would love to know: what’s your opinion on a name? Do you think it should stall your launch? As always, weigh in. I read every comment & love to get the discussion going.

If you liked this post, you will like the latest podcast on branding & blogging- it’s a good one because it’s raw & live. Happy listening!

See you tomorrow.

X lauryn

SHOP THE POST: top | linen skirt | sunglasses | clutch ( similar ) | loafers ( << my go-to)

+ this post is in collaboration with Nordstrom. As always all opinions are my own.

{ photos }

BLOGGING 101 1 | by The Skinny Confidential


My Nordstrom Anni Sale Wishlist


1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13

Mall don’t do it for me.

They’re a real *yawn*.

BUTTTT whenever there’s a Nordstrom sale, I actually look forward to going to the mall because t’s literally the best sale…ever. I swear half of my closet is made up of the Nordstrom sale. Just because something’s on sale doesn’t mean you can’t rock that shit with tons of confidence. Own it!

Plus their anniversary sale always has fresh/new items, as opposed to dated pieces.

Anyway, these are my top thirteen favorites, although I did end up caving in & buying the moon/star PJ set. It was just too cute to pass up!!

Happy Thursday, x. Lauryn

Fitness Time: This Week’s Workout Wardrobe


Lauryn Evarts and Splits59 talk fitness and workout clothes.

Lauryn Evarts and Splits59 talk fitness and workout clothes.

Let’s be real: working out sucks if you don’t look cute.

Like, sweats & an oversized tee don’t work for me. And if I’m busting ass in the gym then my ass should at least look cute, right?

What’s so annoying though: there’s so many awful workout clothes for women.

Maybe it wouldn’t be so annoying if I didn’t have to see camel toes x 10 at the gym ( super awkward ). But seriously…there’s so many unflattering brands.

It’s a real sigh of relief to find workout clothes that have that special, I woke up like this, flattering-look.



Lauryn Evarts and Splits59 talk fitness and workout clothes.

So today I’m sharing what I’ve worn to the gym the past three days & I can say, with complete confidence that:

1.} The brand, Splits59 ( << def one of my top favorites for workout clothes ), keeps everything tight. It slims a women in all the right areas. It’s almost like the Spanx of workout clothes. Their stuff hugs in all the right areas.

2.} These black pants make my life. And anything with thumbholes really gets me going.

3.} & just so we’re clear: I felt cute- not frumpy/dull/shabby/homely.

Lauryn Evarts and Splits59 talk fitness and workout clothes.

Because let’s face it: feeling cute during a workout makes it sooo much better. And anything that makes my ass looks tighter is a total win.win.win.


P.S. all my favorite workout moves will be found in my book ; ). Pre-order here.

{ Black pullover // black pants ‘flare’ // black pants ‘capri’ // teal hoodie // white pullover // black ‘X’ tank // sports bra // shoes // sunglasses // gold ring // gold stack ring }

{{ Photo cred: Steven Levas }}

Lauryn Evarts and Splits59 talk fitness and workout clothes.

photo (1)

Lauryn Evarts and Splits59 talk fitness and workout clothes.

Lauryn Evarts from The Skinny Confidential wears Zella.

5 At-Home Ab Workouts…In Zella


Lauryn Evarts from The Skinny Confidential wears Zella.

Lauryn Evarts from The Skinny Confidential wears Zella.

Lauryn Evarts from The Skinny Confidential wears Zella.The other day I worked out at home in my Zella hoodie + Zella leggings ( << obsessed, remember this post? ).

And lately you guys have been asking me about working out, so I figured I’d share some of my favorite at-home workouts. & lately it’s been allllll about ze abs.

Like, abs, abs, & more abs.

So my total Thursday at-home ab workouts ( << which I can’t stop doing!! It’s so easy/fun ) can all be found here:

Workout 1: ‘Abdominal Hold’

Workout 2: ‘The Side Crunch’

Workout 3: ‘The Hundred’ ( << my favorite)

Workout 4: ‘Opposite Arm/Leg Raises’

Workout 5: ‘The Prone Plank’

Lauryn-Evarts Zella 1Working out in Zella is perfection because it’s cute, comfy, & practical. Plus their colors are dynamite & different than any other brand.

Side…other favorites lately: I’ve been SO all about the low side pony & of course, Nike ‘Frees’ get me every time. But that’s a given.

Anyway, what are your favorite at-home workouts?

Tell, tell.


{ Photo cred: The Fashion Bite }

{{ Hoodie // sports bra // black leggings // Nikes // sunglasses // ring // triangle ring }}.

Lauryn Evarts from The Skinny Confidential wears Zella.Lauryn Evarts from The Skinny Confidential wears Zella.

Lauryn Evarts talks diet, fitness, fashion, & health.

Just Some January Swoons


Lauryn Evarts talks diet, fitness, fashion, & health.

Hey, hey.

For January I’m feeling sorta grey/black/white with a tiny pop of color. Check it:

I.} I know, I know, I talk about these pants wayyyyyyy too much. I just literally live in them. They’re the best leggings EVER.

II.} This oversized grey tee just screams perfection. So good it hurts.

III.} I was in the market for new kicks & I just bought these leopard ( but not too leopard ) Nike’s. Dying.

IV.} I’m a big jacket girl & this Forever 21 numba is just like, seriously the chicest thing ever. Plus it’s 49 bucks {!!!}.

V.} Cat eyed glasses are my latest sunglass obsession. Remember these white ones I just bought? Welp, these babies look seriously JUST like them…& they’re on sale.

VI.} I’ve been rocking hot pink lips ( color: ‘Schiap’ ) lately & loving it!

VII.} I’m always into an oldie but goodie…ESP when it comes to Converse. I wore my white ones alllll weekend.

VIII.} This skirt is different & literally perfect for any dress-up occasion. I’d pair it will a little white crop.

IX.} I just got this Free People thermal— it’s the perfect length & not too tight so my boobs are purging out of the top. LOLZ.

X.} I can’t deal if my teeth aren’t white. I’m into quick/easy/effortless & this whitening pen saves my life.

XI.} Because this grid print sweater is just seriously the cutest thing ever. I mean…with a red lip? Dying.dead.bye.

What’s your January favs? Tell, tell. X.