Tag Archives: Instagram

KEEPING SOCIAL MEDIA 1 | by the skinny confidential

BLOGGER TIP: Keep Your Social Media Consistent

Updated: March 7, 2017

KEEPING SOCIAL MEDIA 1 | by the skinny confidential

The other day I was speaking at a conference & someone asked me about the importance of keeping all social media platforms consistent.

For some reason I immediately felt compelled to write a blog post about this specific topic.


Think of it like this: YOU ARE A HOUSE. Or a building- whatever you prefer here. Each room should be cohesive with the other rooms. I mean unless you are Disneyland where there’s a new brand behind every door, keep your shit consistent. No one wants a modern house with a Western guest room, cartoon bedroom, bright pink bathroom, rainbow themed kids room, & antique kitchen.

I mean maybe some people do? But personally I like the story to flow. I like a good brand.

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Let me explain further.

Say you’re a blogger.

On your blog all your photos are super dark & kind of mysterious, let’s say even fashion-y…loving it. Your writing is kind of guarded too. So then I head over to your Instagram to follow you because I’m loving it & all your photos are light, bright, airy, feminine & your captions are super open with a bunch of food pictures. Ok. Hmmm. AND then I decide to check out your Snapchat & it’s all about makeup. Instead of doing the font in your typical black & white, your fonts are yellow & red. Lastly, I go to Pinterest & it’s all Pins of the Kardashians.

Do you see where I’m going with this?

It’s all over the fucking place.

If you’re going to go for the dark, mysterious, fashion-y feel have it reflect on all mediums.

To create a brand, a platform, a community, a strong foundation- the brand needs to shine through on each medium.

And this is why it is so IMPORTANT on social media to do you. Not do anyone else but you. Because here’s the thing, if you’re doing someone else- it comes across as confusing. It’s almost like an awkward identity crisis.

Ok so now I’m going to speak from my experience here. And just because this is my experience doesn’t mean it’s yours. Everyone is different.

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I built The Skinny Confidential carefully.

Before I launched the blog 6 years ago I literally took a huge-ass poster board from Rite-Aid and wrote 6 million words of how I wanted the site to “feel.” Feel meaning how I wanted you, the reader, to feel when they left the site. Like what was YOUR EXPERIENCE.

I picked a FEW ( a FEW guys out of 6 million ) of these to represent the brand of TSC.

Words like: inspirational, feminine, FUNNY, casual, easy-going, & even a phrase: “leave feeling like they can live life on their own terms by being the best version of themselves” or “beat to the tune of your own drum.”

I mean I certainly didn’t want you guys to leave the site feeling shitty or bad about yourself. In fact, I wanted the opposite. For you to feel empowered & inspired. For you to feel like you YOU WANT TO GO DO YOU in every way. FOR YOU TO LIVE ENTIRELY ON YOUR TERMS. To not listen to your parents, your friends, your live-in BF ( who may or may not be a loser? ), or even to me.

I wanted you to leave the site feeling like you- yes you, can be the best damn version of yourself. And you can start today…Or maybe tomorrow- because you might need a glass of wine first?

So everything I do with each medium needs to portray that very TSC message.

Simply sharing my outfit & my lunch with you day after day is not enough. It’s just not.

For the record: beautiful fashion & lunch shots work for a lot of people’s blog & brand. It didn’t for mine. Know your audience. Know your brand.

I wanted you guys to leave with tips, tricks, hacks, any kind of value that revs your engine.

Ok so that was kind of a tangent but you get the drift.


The point is every medium, whether it’s the podcast, Snapchat, Instagram, Pinterest, Facebook, or the blog needs to reflect my message.

To take it a step further it also needs to represent my brand.

My pictures are bright, white, light, with a pop of color. I want them crisp & clear always. Also it’s important that they’re cool, I hate a warm tones. SO every single platform has the same airy feel.

The goal is when you see a TSC picture anywhere, you will recognize it.

As for something like Snapchat, I’m not going to start using colors like red & blue because it’s just not the brand’s colors. You know? This may sound stupid. You may think “who cares it’s Snapchat?” But no. Snapchat is a huge extension of the brand.

Little, small steps everyday create success.

Fonts & colors are little but they matter.

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Another extension? Captions. I want my Instagram captions to feel like you’re talking to me. If you meet me in person & I’m different from this exact voice on my blog & my Instagram, then I haven’t done my job properly. Because the way I write is the way I talk.

Overall my job is keep the brand going in the most cohesive way.

Ok wait though, let’s talk about the podcast. The podcast needed to GO WITH THE FLOW OF TSC. Of course I was bringing on masculine energy when Michael decided to be my co-host. That was thought out though. It wasn’t some random decision I made in the shower while dry-brushing. The decision to bring masculine energy into the brand was meticulous. There’s something Michael brings to the table that I can’t bring. I think it gives the brand a dynamic.

And if you know me, you know I LIVE for a good dynamic.

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Make sure when you pick your branding elements that you’re also evolving the elements simultaneously on all platforms. For instance you don’t want your Instagram to have professional, bright photos & your blog to have iPhone bright photos because you’re too lazy to take professional photos for the blog. Keep evolving while the brand grows while keeping the feel, experience, colors, shapes the same.

A smart woman told me a while ago: ALWAYS GROW. ALWAYS EVOLVE. ALWAYS GET BETTER.

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My hope is that in 5 years from now I look back on this post, even on my Instagram with where it’s at now, & I have evolved. Evolved in a way that is cohesive to the overall brand.

If you guys like posts like this PLEASE let me know because subjects like this get me going. I’m happy to answer any & all questions too.

On that note I am eating alone ( sushi & egg fried rice ) at a restaurant & I feel like they’re about to play Semisonic’s song CLOSING TIME. Like I gotta go. HA.

See ya tomorrow, lauryn x

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+ be sure to listen to the latest episode of the podcast because IT’S OUR YEAR ANNIVERSARY & we did call-ins.

how to start a blog | blogging tips.

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SHOP THE POST: jewelled top ( similar ) | FAVORITE jeans | shoes | sunglasses



Mini DeLites: A VERY Bachelorette Week

Updated: October 31, 2016


{ wanted to steal these chairs }


{ pool bar, YES PLZ }


I miss you guys. Like a lot, a lot. It’s always fun to catch up in the moment. You should know I am just not that blogger that plans their content weeks in advance ( nothing wrong with that though. In fact, I kind of envy it? ). This blog is very personal to me & a lot of the posts should feel like happy hour conversations…Which is exactly why I prefer to write in the moment, late at night, after I’ve thoroughly thought about what I want to say. I mean, things are changing day-to-day & I feel like if I write weeks in advance, it’s not accurate. IS ANYONE WITH ME ON THIS? OR DO I SOUND CRAZY?

Anyway. Picture me in bed, Judge Judy is casually on in the background ( ??? ), & the dogs are spooning each other dreaming of ground turkey ( organic, hopefully ).

So now that we’re settled in, let’s chat.

LAST WEEK WAS MY BACHELORETTE PARTY, SO EXCUSE THE WEEK-LONG HANGOVER. That’s right: I had a WEEK-LONG hangover. What is happening? When I was 21, I would have a day hangover, eat some French fries, & go on my merry way. AND NOW? Well apparently I’m hungover for a freaking week.

So if I seemed weird, it’s because I was. Feeling back to normal today after a relaxing weekend full of reading, TV shows ( watch Westworld, trust me ), work, some brambleberry crisp ice cream ( so sue me ), & a little yoga. Needed to center myself after 3 days of debauchery.

{ Boxed Water x visors ( come on, you know I wanted sun protection for everyone! ) }

There is so much to discuss about the bachelorette party. First of all, I wish you guys all could have come. How fun would that have been?

Since there’s a scroll of things to go over, I feel like the best way to do this is to do a week of bachelorette-inspired posts. Not only do I want to bring you guys along, I also want to share tips / tricks for YOU or YOUR friends’ bachelorette parties. Since I micro-managed the fuck out of my poor, POOR friends, I figured I could show you how to do the same. Evil? Kind of.

We’ll be discussing bachelorette goodie bags, outfits, details, table decor, venue, basically everything there is to know. AND you can find out how I planned the whole thing in literally two weeks.

Yes, uhhhh, TWO weeks…love to leave everything to the last minute.

You don’t need a damn year to plan a sassy party. In fact, you can even THRIVE under pressure.

Let me tell YOU: I told my friends for months & months I wanted an hour spa day in San Diego. No big deal, you know. Then I decided last minute ( thanks to Fashionlush ) that I should do it up proper. You’re only going to have a bachelorette party once…hopefully? Anyway, an hour casual spa day turned into a three-day affair with Michael crashing the party on the last day.

Like I said, so much to tell.

SO be prepared for a week full of BACHY posts.


{ the sign says it all though | SIGN HERE }

…And if weddings aren’t your thing, I get it. Trust me, I really get it. That’s why I plan shit two weeks before because I put it off, LOL. But don’t worry, it’s just a week. Have no fear, this isn’t turning into a bridal blog, it’s just going to be a little wedding heavy for the next month. Just want to make sure I bring you guys along for the whole ride.

On that note: I’m going to do a bachelorette Q & A, so please leave any & every question ( i.e. details on venue, decor questions, tips for babes on a budget, goodie bag specifics, etc. ) on my latest Instagram.

Going to turn off Judge Judy & grab some mint tea and a good book.

Happy Monday! Chat tomorrow, lauryn x

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+ Be sure to enter the $4000 dollar bachelorette giveaway. It takes 5 seconds to enter. AND follow along on Snapchat because I’ll be giving away some more goodies there. For the record, giveaways have become my jam — they’re fun & a way to give back as a THANK YOU for reading TSC.


{ personalized matches, LET’S GET LIT }


{ wine labels just for SUSAN }

SO BACHY ♡ ♡ ♡


Come Hang Out, Bring A Friend, & Maybe Sip A Lil Champagne?

Updated: October 7, 2016


Hey, hey guys.

What’s up? Back in action, fresh from Hawaii; landed in LA & gearing up to drag my ass out of bed super early tomorrow for a full day. Happy to report that I’m feeling semi re-inspired & ready to rock after a few days of R & R.

After everything that happened with my grandma I was feeling very, VERY burnt out. There are still lingering feelings of burnout, but slowly I’m feeling extra spikes of energy. Again, thank you for your continued support & sweet notes. You guys are really such an amazing community.

Ok, speaking of community, guess what?! I’M HOSTING a FREE WEBINAR next Wednesday, October 12th from 5:00 to 6:00 PM PST with Career Contessa. We’re going to talk about how to create a successful career without doing shit you hate.

Fitting, yah?


So come hang, bring a friend, & maybe even crack open some champagne. See you there.

A Proper Invite via Career Contessa:

Join us for a special webinar with author, podcaster, and the creative director behind The Skinny Confidential, Lauryn Evarts, on Wednesday, October 12th at 5:00pm PST. Lauryn has built a successful brand and business by focusing on the things she loves—and filling in her skill gaps by teaching herself the rest.

Do you work in a job you hate? Is there a part of your routine that puts a negative spin on your day? Are you wondering how you can build a successful career without doing any of the shit you hate? We hear you. Lauryn will be sharing her best tips for creating new routines that get you closer to a career you love.



♡ Lauryn’s journey from college student to owner of a multifaceted wellness lifestyle brand
♡ How to stop doing shit you hate and take control of your career
♡ The value of having a routine
♡ How wellness affects your career


♡ Q/A with Lauryn Evarts and Lauren McGoodwin
♡ Replay of the webinar


HOSTED BY: Lauren McGoodwin



If you guys like these, I’ll do more. I think it’s a very fun, creative way to interact with TSC Community.

Ok, I’m off to drink sleepy tea & watch American Horror Story. Be sure to watch Snapchat before it expires. Michael is continuing to make so much fun of me for not wearing deodorant ( RUDE! ).

Also, if you’re signed up, let me know your blog / business name below so I can stalk you before next Wednesday. Big thanks to Career Contessa for having me, should be fun.

You can sign up now here for FREE.

Goodnight! x lauryn

+ listen to the latest podcast episode here.

++ tips for staying healthy on vacation here AND a new exclusive TSC app post is live. Happy reading! <3

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Some Girlboss Office Supplies:



Finding The Ideal Deodorant: PART 2

Updated: October 5, 2016


Weirdly enough, I’ve gotten a lot of Snap messages asking about my lifetime deodorant search.

Perhaps it’s because Michael loves to make fun of me on Snapchat about how I hate wearing deodorant. I tell him “I forgot it.” But really, I didn’t forget anything, I just don’t like it.

Sorry but it’s just not my thing.

You guys know this ( remember this post? ).

However, I’ve decided that I’m making it my mission to find the PERFECT, ORGANIC, ALL-NATURAL deodorant based on recommendations and trial & error.

To be very honest, I am still in process with my search. It’s not easy finding the perfect deodorant. In the meantime, I figured I’d share deodorants that YOU GUYS recommended to me.



Yes that’s right, basically you guys are in charge of this post.

Expect a third post too because I’ll do a final post to round this out on my personal deodorant search. I’ve been testing for months so stay tuned.

So naturally, I had to put together ALL your recommendations in an organized fashion. Basically I tallied up all your Snap messages, e-mails, Instagram recommendations, comments, etc. into a chart breakdown.

Here were the final stats, DRUMROLL PLZ:

deodorant poll | by the skinny confidential

As you can see, we literally created an excel sheet & slowly put this together…with your guys’ opinions! So thank you, as always, for sharing your experience. That’s what The Skinny Confidential is all about: a community of women ( or men? ) coming together to share tips & tricks. None of that “I don’t remember where I got this shirt” thing. LOL. We all know that one person who doesn’t want to share the love!

Ok, so let’s get specific. Some deodorant reader favorites were: Piper WaiPrimal PitSchmidt’s, Meow Meow Tweet ( UM I need to try the grapefruit immediately ), & LAVANILA.

Pretty sure all of these are all-natural which is exactly what we’re all looking for, right? Remember I have some weird complex with putting deodorant by my boobs, LOL.


The thing is, I am still trying all of these deodorants. I can’t give my opinion yet because I’m still in the process. So many of you have asked about my deo journey that I figured I’d give you an update AND share reader recommendations.

Right now, I’m using Primal Pit & actually really like it. Let’s just say I don’t smell like shit? The lavender one specifically. I DO look forward to trying grapefruit Meow Meow Tweet too. Will keep you updated, give me a few more months of testing.

For the record, Tom’s deodorant doesn’t do it for me. At all. I sweat too much with it.

So that’s where I’m at.

Another specific breakdown for you, if you’re not a pie chart person…

The Skinny Confidential reader favorites:

deodorant poll | by the skinny confidential

MEANWHILE, I’ll be testing all of these to figure out which one is best. If you have insider deodorant info, please share it below. I will say one thing: I’m convinced aluminum-filled deodorant is NOT the way to go.

Here’s why…according to this source: “Aluminum compounds within deodorants act as a plug within the sweat ducts and temporarily stop the flow of sweat. However, these compounds can be absorbed by your skin. Just as the parabens, these compounds can mimic estrogen, which promote growth of breast cancer cells.


MANY, many sources say to avoid these, “most common deodorants on the shelves like Axe, Secret, Old Spice, Dove, Right Guard typically contain aluminium.” There’s 6 more harmful ingredients besides aluminium too, more on those nasty 6 here.

BE SURE to enter the $2700 beauty/wellness giveaway. It’s ending soon & it’s SUCH A GOOD one. Super easy to enter!


Ok that’s it. We’ve been binge watching Bachelor In Paradise. AND HOLY SHIT. Have you seen it? I cannot believe my eyes. This show is giving me so many blog post ideas. I can’t even believe it. First up: “Tips For NOT Acting Like a Douchebag” ( specifically for particular guys on the show, of course ).

See you tomorrow, lauryn x

+ newness on The Skinny Confidential: latest podcast episode is LIVE. We’re talking influencer law with a lawyer (!!!), confidence, & keeping it spicy in a long-term relationship. Listen here. Two new exclusive TSC App posts will go live tomorrow. AND you have to check out these end of summer outfits. Happy listening/reading!


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The Skinny Confidential Reader Favorites:

huge giveaway-10 | by The Skinny Confidential

Another $2700 Beauty & Wellness GIVEAWAY !!!

Updated: October 5, 2016

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I blame you guys! You all love giveaways so much, that I’ve made a point to kind of make them a monthly thing. YES?

Plus it’s fun to say THANK YOU FOR READING! Thank you for engaging. Thank you for coming back. Thank you for telling your friends about The Skinny Confidential : ).

(…It’s Labor Day too, so technically it’s a holiday? ).

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Anyway, this one is bigger than ever: SO MANY GOOD beauty products, A HUGE LIPSTICK KIT with like 15 different shades, The Skinny Confidential Book, the Bombshell Body Guide, ANDDDDD – WAIT FOR IT…a chic lilac, limited edition NuFace ( like a mini face lift! ).


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Burt’s Bees cleansing oil
Brazilian Blowout hair products
Brazilian Blowout blow dryer
Korres sleeping oil
Kopari Coconut Body Glow
Craft and Foster candles x 4 ( FAVORITE candles! Champagne Blush & Whiskey Cola are insane )
T3 hair straightener
Marc Jacobs watch
L’Oréal Paris makeover kit ( HUGE, HUGE kit )
Lipstick kit (15 lipsticks GUYS !!! )
IGK hair product
Simple face wipes
BLNDN hair product
Paul Mitchell hair care
Garnier lotion
Clinique beauty products
Skinfix body products
BKR bottle
Time-blocking cube ( remember this post?! )
Ray Ban sunglasses
Marc Jacobs beauty products
Estee Lauder products
Body scrub
EM Life palette
Loreal face mask
beglammed gift card
Traditional Medicinals Tea
I’m With the Band Headbands
Kenra Hair Oil
Glam Glow
EVOLV Body Products
TSC Meal Plan x TSC Workout Guide


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As always for giveaways, no one is sponsoring this — it’s just a THANK YOU, THANK YOU FOR READING. Also, just because, I’m giving three runners up a free TSC MEAL PLAN because you all rock. Honestly, the community on The Skinny Confidential is comprised of some confident, badass, cool women.

Good luck guys! Thanks for being the BEST readers ever. I LOVE YOU ALL!

Happy Labor Day – hope you had some fun relaxing with a light beer.

lauryn x

+ anyone & everyone is eligible to enter | winners announced 09/20/16.

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huge giveaway-10 | by The Skinny Confidential