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How Bloggers Edit: Presets vs. Filters ft. Erica Stolman of Fashionlush

fashionlush lightroom presets photo editing instagram blogger by tsc

Today we have one of my best friends ( since we were 12! ), Erica Stolman of Fashionlush, GUEST POSTING on what she does best: INSTAGRAM.

ERICA is a top influencer ( FASHIONLUSH! ) & she also happens to be my partner in blog-doo ( a blogger resource & design company !! ). One thing I will tell you guys about Erica: she KNOWS HER SHIT WHEN IT COMES TO BLOGGING & INSTAGRAM.

fashionlush presets, lightroom presets for blog photographers

She’s here today to talk about PHOTO EDITING. Let’s get right to it:

HEY GUYS! It’s Erica ( aka Fashionlush ) & Lauryn invited me on the blog today to talk a little about how bloggers edit. A subject I LOVE talking about.

Editing photos is one of my favorite parts of the job & when I say editing- I mean the colors, the sharpness, the grain, the VIBE of it all.

A lot of the time I see people asking all sorts of people on Instagram “what filter is this?!” & they get no response. Total crickets. Yes, it’s annoying, but as a blogger I can see why they don’t respond sometimes- it’s not a filter.

It’s probably a preset… on Lightroom.

Before I continue, let’s talk about the difference between presets & filters:

fashionlush presets, film inspired lightroom preset

Filters are what you find in the VSCO app- they filter a photo slightly, change the hues a little, alter the saturation, contrast/highlights, etc. & this is definitely how SOME bloggers edit.

Presets, on the other hand, is how the majority of bloggers edit. Presets are a feature in Lightroom ( a blogger ESSENTIAL imo ) & they are basically filters on steroids.

With presets, & one of the reasons many bloggers prefer them, is you just have more control. It starts like a filter but you have the ability to change EVERYTHING. A little too dark? Up the brightness. A little too dull, add some clarity. Want some grain? You can add that too. Skin too pale? Darken the orange hue.

Also, they don’t mess with the quality of your photos. Apps like VSCO really compress & mess up my images. I want my images crisp & perfectly edited to my liking- SO that’s why Lightroom is my jam.

SO- a while back I started sharing my ‘TAP TO EDITS’ on my Instagram– which really spurred this whole idea ( check story highlights for some fun tap to edits- oddly satisfying! ). I started getting so many messages asking what filter I was using & I felt guilty. There is nothing I dislike more than a blogger who doesn’t share their editing secrets. I understand wanting to keep your aesthetic to yourself, but as an influencer, it’s all about sharing & INFLUENCING.

Unfortunately, explaining I edited with Lightroom sounds like a total cop out to prevent me from having to spill my secrets, & that’s just not my style… so THE FASHIONLUSH PRESETS were born. There are 9 different amazing presets for all types of photos & honestly- it is super easy to achieve the ultimate #feedgoals.

Below are some of the most common PRESET FAQ’S & if you want to learn more about how presets work you can check out this editing tutorial.

fashionlush presets, street style lightroom presets



To use the Fashionlush presets you will need to have Lightroom Classic for desktop.
This is THE photo editing program I think all bloggers need. It gives you ultimate control over your photos, & you can download presets (like these!).

I suggest getting the Lightroom Creative Cloud photography bundle ($9.99/month!) as it includes Lightroom Classic, Lightroom CC desktop app, & Photoshop.

When you purchase any Fashionlush Preset, you will get a PDF walking you through how to upload & use your presets. SUPER EASY.


YES!! This is so exciting because Lightroom just did an amazing update that allows you to EASILY sync your presets with your phone.

When you purchase any of the Fashionlush presets you will also receive a comprehensive guide walking you through how to sync your presets to your phone.

You will need Lightroom Classic on desktop, the Lightroom CC desktop app (different from the above), & the free Lightroom CC mobile app.

Again, I recommend getting the Lightroom Creative Cloud photography bundle ($9.99/month) as it includes all of the desktop programs you need.


RAW photo files always work best with Lightroom as it can access more of the photo’s data. So if you’re shooting with a DSLR or high-quality point & shoot, you should switch your setting to RAW.

If you are editing phone photos, all of the presets are made to work well with JPEG photos & iPhone photos ( doesn’t need to be high res! ).


The Skinny Confidential readers get 20% off with promo code SKINNY20.

The Fashionlush Presets are NOW LIVE!!!!

THANK YOU Erica! Creating a cohesive feed is essential for your branding. These presets make is super easy. No excuses.

How do you edit pictures? Share below!

x, lauryn

+ WANT MORE:  why consistent social media matters & how I edit my Instagram 


  1. Thanks for sharing! I love editing photos. I was just wondering if the lightroom app compresses images like VSCO?

  2. I am obsessed with posting food photos because I’m annoying and presets changed the game! That said… I think it’s time for me to be less annoying and mix up my content. Seriously considering taking the Fashionlush presets for a spin!

  3. Thanks! This post generally helps as I have been trying to improve the photography on my blog and IG. I can’t seem to get the right look so that it looks cohesive.

  4. I downloaded the free app, but then got completely freaked out when it said that the pictures on my phone were connected to adobe and could now be seen, liked, and commented by people. I don’t know what exactly that means since I thought the app was just meant to adjust the photos you take. I don’t want to world to have access to my personal photos on my phone that I haven’t posted on social media. Can someone please clarify if this app can or cannot display my photos to the public? Thank you.

    1. I’ve never experienced anyone seeing or liking any of my pictures! Don’t think that is anything unless you purposefully share them.

  5. Tangent: I am dying to get my eyebrows double tinted, but I want to make sure I go to someone legit so that I don’t come out looking like Frankenstein’s bride. Unfortunately I live in Bako, so there really isn’t anything out here. Who would you recommend I go to in LA? I frequent Santa Monica like once or twice a month. And thanks for your response on the previous post! I have been using the preset on my phone like crazy ’cause it’s so much fun and it makes a HUGE difference on my photos!

  6. The point is well taken that in the colours are edited and changes according to likes and fancies.Thus, buyer may not able to judge properly what exactly they are buying regarding fabrics and colour.

  7. Howdy, there’s also another application besides Lr that comes with great presets and at a lower cost; they’re just not that well known. It’s called Zoner Photo Studio and it’s a mix of Photoshop and Lr, actually almost like they had a baby. It’s also great for organizing everything by all kinds of settings you can think of. Thanks for sharing : )

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