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In 2010 my dad gifted me a copy of CRUSH IT by a man named Gary Vee.

I read the book, highlighted the fuck out of it, & applied many of the strategies to my business ( which at the time was merely an idea ).

About a year later I ended up launching The Skinny Confidential with 80 bucks in my bank account while bartending, putting myself through school, teaching Pure Barre and Pilates, & living at my godparents’ house. I was dead broke, determined, & laser focused on building the brand. Then in 2016 Gary invited me on his show to talk social media. And today, 8 years later, Gary Vee featured my story of The Skinny Confidential in two chapters in his NEW book, CRUSHING IT!: HOW GREAT ENTREPRENEURS BUILD THEIR BUSINESS AND INFLUENCE—AND HOW YOU CAN, TOO. As you can imagine, I am FREAKING!!

There’s so many good tips from him & fellow entrepreneurs such as Jessica Alba, The Rock, John Lee Dumas, John Mayer, Andy Frisella, & Lewis Howes. Overall, Gary’s latest book really has incredible advice for people who want to standout in the digital space. A lot of you guys are bloggers or business owners- this one is one to highlight the fuck out of!

Ok, ok so if you know me, then you KNOW I just fucking love Gary Vee.

If you don’t know who Gary is, lemme give you a little background.

Firstly, if you’re not following him on social & you’re a business owner- you’re missing out. Why you ask? Because he knows his shit when it comes to branding, business, & social media. Especially in the current landscape.

The amount of knowledge I’ve learned from Gary, is CRAZY. He is next level. Basically he builds businesses. He took his family wine business & grew it from a $3M to a $60M business in just five years. Along the way he became a prolific angel investor & venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, & Birchbox. He also happens to come from humble beginnings & grew his company, Vayner Media, from nothing to a 100 million dollar company.


This book will help you turn your hobby or passion…into your full-time goal. Because that’s the dream right? Do what you love, every day- rinse & repeat. By the end of this book you will have learned how use the Internet to make all your entrepreneurial dreams come true. A guide to modern business, if you will.

Anyway, Gary crushes this book from cover to end & gives MEAN business advice. & YOU KNOW I LOVE MEAN BUSINESS ADVICE. So with that, let’s break down his book because you really do need it if you’re in the branding space in 2018:

My two features deal with two things: 1.) from bartending to full-time blogger- I get specific with how the strategies I implemented took my blog to the next level & 2.) how I use specific mediums ( like Snapchat ) to stay in touch with my community.

Amazon raves about the book saying: “Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles.

The secret to their success has everything to do with their understanding of the social media platforms, & their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, & inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.”


You should know that you can watch me on The Ask Gary Vee Show here AND you can listen to him on TSC HIM & HER PODCAST here. Happy listening- his advice is SO MUCH YES. Oh, & Gary’s book can be found here.

I’M SO GRATEFUL to be a part of Gary’s book & I have to shout him out for including me. I hope you guys like the book.

ALSO I hope you’re having a fabulous Friday- I’m curled up in my perfect leopard blanket with the snoring Chihuahuas, eating cauliflower pizza soaked in Meyer lemon, with a glass of sugar-free, organic red wine ( WHAT UP, SECCO WINE CLUB ), about to watch Waco ( WATCH IT ) while I stuff my face with a dark chocolate peanut butter cup. True life man- I can’t make this shit up. Friday night is lit.

Happy weekend all, lauryn

+ be sure to listen to the latest podcast on Ayurveda with guru, Sahara Rose. No really, you have to. We talk about tongue scrapers– which really everyone needs. And you will find out your dosha & hear about this magical turmeric tea I am loving. Happy listening.

++ more TSC business posts here.


  1. Gary has been such an inspiration to me. His content is so honest and true.
    Looking forward to reading his book too 🙂 <3

  2. It’s bright and early. (The sun hasn’t even come up this Texas morn)

    And I’m reading one of my fave authors and people of all time, Gary Vee.

    I get to the chapter about Skinny Confidential, and hop off my Kindle to find you.

    I love your vibe. Raw, honest, refreshing.

    You have a new fan! Can’t wait to check our your podcast, etc.

    ~darlene 🙂

  3. As part as a healthy weight loss and exercise program exotic detox herbal tea will increase your over all energy and health

  4. Hey Lauryn, I’m obsessed with Gary V.! I think he’s one of thee smartest, most influential, business-minded individuals in the last 10 years! He has solid, AMAZING advice. Honestly anytime I listen to him, or watch one of his videos, I am EXTREMELY motivated. There’s almost no way you can’t be. For anyone that doesn’t know who Gary is, or isn’t tuning into his podcast, IG, YouTube, or reading his books YOU’RE TOTALLY MISSING OUT!! Gary has social media on LOCK for promoting your business, and creating a brand for it. Something he said made me realize how stupid I’m being for not taking advantage of the current time we’re living in:(This isn’t a direct quote word for word) Gary said, we’re living in a time where it is SO EASY to start a business/become an entrepeneur bc of our current technology and social media. If we aren’t taking advantage of this, we’re basically brain dead. He’s sooo right though, just think about how hard it used to be too start a business, and get your name out there. We have it sooo easy, andI plan on taking his advice to heart! I ordered his latest book, CRUSHING IT off of Amazon. It actually took an extra two weeks to receive bc it is literally FLYING off the shelves. So far I’ve only read the inside flap, lol. I am SUPER excited to dive into this one. In fact, I think that’s on my agenda for this Sunday. I know I will need my highlighter or a pen/notebook ready, bc there will be SO MANY THINGS to take note of, and use on a daily basis! Anyways, enough bragging about how much I love Gary, lol. Much love!

  5. I am obsessed with business books at the moment- so I will be adding this one to my list for sure! There are so many books that do the typical ‘this is my story, look at how successful I am’ but a book that actually teaches you something… that’s one worth reading! I’m so glad I clicked on this post!
    Bisous, Faz

  6. I think one of the things i love about keeping up with you , is watching your dream become a reality. It’ so beautiful to see all of your hard work pay off, can you believe you were reading his book and then not too many years later your being featured in his book. It’s amazing! I also love Gary Vee! He helps me power through my work week and gives me so much positive energy. Congratulations again on being featured in his book, way too cool! xoxo Tiff

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