In Defense Of Kylie Jenner

June 16, 2016
by
LAURYN

kylie2

Been meaning to write this post for a year.

…But sometimes it takes a year to wrap my head around things.

That’s just how I am. I take a hot minute to really think, absorb, OBSESS over what I’m going to write about. If I’m pushed in the wrong ways, I rebel. I can’t help it. Currently working on it, trust me.

Ok so YES, clearly this post absolutely has to do with Kylie Jenner.

BECAUSE something is going on that’s HIGHLY ANNOYING.

IT’S SO ANNOYING AND IT’S RIDICULOUS.

I don’t care if I’m the only person on the planet with this opinion. That’s the good thing about blogging, it’s JUST an opinion. It doesn’t hurt anyone. Regardless, I’m just bursting with opinion on this subject & really can’t keep my mouth shut ( weird ).

So what am I defending Kylie on?

Well, a lot actually.

Here’s why I’m annoyed: I log on to Facebook & see SO MANY DAMN PEOPLE complaining about the Kardashians/Jenners. Specifically though, Kylie. They complain about her lips, her hips, her boyfriend, her dogs, her makeup, her outfits, her Snapchats, her car, her house, her wigs, her Instagrams, it goes on and on – you get it. ZZZZZzzzzz.

But here’s why I’M VERY ANNOYED. And I’m going to defend Kylie here BIG TIME. You’re watching. Maybe not YOU. But the people complaining are watching.

YES, that’s right, THEY ARE WATCHING.

And people are mad she’s making 100K an Instagram………………. but they’re still following her?

Riddle me this: do you know how much money was spent on Super Bowl commercials in 2000? ANSWER: a shitload.

That’s right, like millions.

You want stats? K. “A 30-second advertisement during 2000’s game costs a cool $4.5 million. That’s an average of $150,000 per second. Commercials in the first Super Bowl in 1967 cost $42,000.”

Just to put it in perspective.

Do you know why?

Because. EASY: consumer attention.

The rate of the market goes where consumer attention goes.

Where the consumer attention goes, the brands will follow.

So is it a fucking a surprise that Kylie Jenner is getting paid $100,000 an Instagram? No. NO not at all actually. Essentially she’s a like a daily Super Bowl commercial. Tons of eyes watching her. DAILY. Consuming everything she’s doing, saying, wearing. If I was Coca-Cola, I’d want Kylie sipping me on social media too.

Let’s go further though: when is the last time YOU, YES YOU, watched a commercial?

Seriously.

REALLY THINK ABOUT THIS QUESTION.

PERSONALLY, I haven’t watched a commerical…in…EER, I don’t remember? Weeks, months, YEARS?

Consumers are interested in social media in 2016. It’s where the eyeballs are at. Any brand in their right mind is following the eyeballs.

To be really honest with you, I believe that TV today is like radio in the 60’s… it’s on its way out.

That’s reality.

A reality which WE’VE cultivated.

And we’ve cultivated the massive attention on Kylie Jenner.

It’s not Kylie Jenner’s fault.

In fact, if you had 100 million eyeballs on you, wouldn’t you do everything to monetize in the smartest way possible?

Let that sink in.

Kylie Jenner is a business woman.

Get comfortable with the fact that Kylie is in fact creating a new way of doing business. This is what the people want. She’s giving it to them. It’s not an accident that she has 50 MILLION Snapchat followers or 63 MILLLION INSTAGRAM followers.

Face it: this is the time we are living in.

Embrace it – or don’t – but this is what’s going on in the world.

My advice is: evolve.

Evolve with what the consumer wants. The consumer is over commercials. They want raw, real, authentic, real-time content. People are over the untouchable TV commercial and overly saturated & boring advertising, in my opinion. Evolution is especially important if you’re running a business. Staying too much in your comfort zone is dangerous. EVOLVE WITH THE TIMES!

Like I said, I’ve been meaning to write this post for a while.

It’s very frustrating signing on to social media to see everyone bashing people like Kylie Jenner.

She’s simply giving the audience of 100 million what they’ve cultivated.

So ya, screw you, Super Bowl. Kylie’s where it’s at.

THOUGHTS?

– lauryn x

P.S. her lip kit is GENIUS, in my opinion. GENIUS. DOES ANYONE have it?

OH, ALSO:

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  1. Kiran

    I completely agree, in addition she’s not the only one making money on Instagram so why do people have such a problem with it? If we weren’t so obsessed with it, it wouldn’t be such an issue. People flip out over the most ridiculous things. Great post, and I haven’t tried the lip kits. I have heard very mixed reviews. I really like the look of Dolce K though, it looks gorgeous. Which ones do you have?

    ALittleKiran | Bloglovin

    Reply
  2. Dana

    I just ordered my first lip kit and it’s on its way! I love them <3 But honestly, I don't understand why there's so much hate for the Kardashians/Jenners. Sure the TV show isn't exactly mentally stimulating, but that's why people watch it, you know? After 9 hours of work I don't want to come home and watch documentaries about fish, I want something easy and entertaining to take my mind off things! That doesn't mean I'm dumb or that I agree with their lifestyle, it's just fun to watch. Sitcoms aren't necessarily intelligent humor either, but there's not this much hate for Everyone Loves Raymond. It's fun to see how the other half lives. I admire the family's business sense – I think they're smarter than anyone gives them credit for. As for all of Kylie's plastic surgery… so what? It's her body. And if she wasn't happy with it, I think we need to look at the beauty standards we tell people to look up to rather than criticizing the people who try to meet them. If she DIDN'T have any work done people would STILL find things to hate on, so why not do whatever she wants to do? I'd DEF get some work done if I had the $$$. Kylie could be doing a lot worse for herself!

    Reply
  3. Nueyork

    I feel the exact same way, people who complain yet follow her every move… It’s just illogical, you are supporting what you claim to hate! Regardless, I am a big Kardashian lover and whether you love/hate them it’s undeniable that they are incredibly intelligent business women cashing in on just being themselves!

    nueyork.blogspot.com

    Reply
  4. Chelsa l Caruso

    You’re so 100% on this one! If I don’t enjoy a particular celebrity, I don’t follow them period. Leaving nasty comments and complaining about them only brings negative energy to yourself. I always wonder how people find time in the day to leave comments for people who will likely never read them because they actually have lives.

    Reply
  5. Briana

    YES to this. Clapping hands emoji to all of it. Luckily, some people (i.e. Kara Swisher) are at least beginning to recognize that Kim is a branding genius so maybe that will eventually trickle down to Kylie, should she decide to pursue the same route as her sister.

    Briana
    http://www.youngsophisticate.com

    Reply
  6. Christine

    I have three lip kits and LOVE them. I think Kylie is brilliant and have nothing negative to say about her or what she’s doing. I’m sure if the haters had the opportunity to do what she does, they would. Lately she’s shown a more personal side on snapchat and I applaud her for it. After all, shes just a regular woman like the rest of us!

    Reply
  7. Tracy Walden

    Great post Lauryn ! You’re pretty much dead on and I too, if I’m being honest here, will sometimes think negatively about a FB post or IG pic. However, I either stop following the person or keep it to myself ! I am annoyed though, I can’t for the life of me get that dang lip kit !!!! πŸ™ πŸ™ πŸ™ Every time I go onto the site to order them the colors I want are SOLD OUT !!!!!

    Reply
  8. cait @ S U G A R & S A V A G E

    well said! and freaking AMEN. I’m always baffled by the haters on social media… say what you want about the Kardashians, but 1) they are extremely savvy businesswomen and 2) if you don’t like it, don’t follow / subscribe / watch it!

    Reply
  9. Shannon

    Oh Lauryn, I love, love, love this post. I completely agree with you that evolving is so important. One of my advice to friends as they say they want to start a blog (which lol bc I’m still learning as I go too) is to follow the Kardashians/Jenners on social media. Seriously. They are marketing geniuses (& advertising is evolving and always will be)… and at the end of the day, the more people talk: good or bad, it just shows it is working. Right now, I think Kylie is my favourite. She is the baby of the family, so she has seen all of her sisters, including the closest to her, Kendall grow and evolve into fame so she was able to cultivate something that is hers – totally agree that the lip kits are genius (dying to get my hands on Heir & So Cute). I’m Team Kylie all the way and I HATE (like blood boiling HATE) when people give her hell for work done. ONE, she looks fabulous and TWO, that’s HER prerogative and a personal decision (despite being famous) and snarking on someone’s looks is just unbecoming, no matter how you feel about someone. Some of the best advice I ever got was from my father, and he was complaining about how things in his field were changing and he had to evolve….but then he stopped complaining (pretty sure it was an act to make a point to me πŸ˜‰ ) and said ” so I can keep complaining which gets me nowhere , or I can evolve, & grow WITH it – but at the end of the day, a new generation will be in this field year after year and will have no idea about the old practices even were bc it will be irrelevant – so staying static without evolving is a recipe for failure “. That has stuck with me forever – especially ESPECIALLY with blogging.

    Thank you for shedding light on this & keeping it real! x S

    Reply
  10. Courtney Koc

    I absolutley 100% agree, but even more so; people swear like they have a gun to their head forced to watch her. If you can’t handle her in your facebook, instagram, snapchat, twitter feed then you can’t handle the internet in general and need to stay off. Aside from Kylie, there are going to be offensive posts and blogs and tweets that you don’t agree with, and if that’s the case it’s ok that you don’t agree with it, but calm down mind your own business and move on to the next post. It is not necessary to obsess and dwell. You do know that it is entirely possible to move on with your life.

    Reply
  11. Tamara

    Haha right?! Not only with kylie with everything and everyone lately. If you don’t like something just skip it don’t follow that person and keep your nasty comments to yourself. Cyber bullying is just the worst, and it’s mostly coming from insecure people.

    XoXo,

    Tamara – LoveofMode.com

    Reply
  12. Sydnee Marie

    EXACTLY! She’s amazing I think. Young, smart and absolutely gorgeous I think. So using all the attention to her advantage is nothing but a wise business decision. Shit, I’d do the exact same thing, actually as bloggers aren’t we all kind of trying to do the same thing? Go Kylie.

    Reply
  13. Erin

    Love this post. Kylie was born into a rich family. Who knows if she would’ve pursued fame if she wasn’t part of the Kardashian/Jenner clan but she’s created her own beauty empire out of the hand she was dealt. She’s also been through a lot recently (her father’s transformation) so at the end of the day people need to remember she’s still a real person with actual feelings. Hating on someone else only reflects poorly back on yourself!! Xoxo

    Reply
  14. Kasie Chelanne

    This is a FABULOUS post. I’m not a huge Kylie fan but I 100% respect the way she has expanded upon the empire her family continues to build and is making her mark in her own unique way. She’s a badass 18 year old. EIGHTEEN! I can’t even imagine being as business savvy as she is at 18. It would be great if people could remove personal opinions about her long enough to recognize that she is a huge contributing factor in the current shift that can be seen in marketing and advertising. The playing field is changing and she is smart enough to evolve and take advantage of that very fact. Kudos to Kylie. On a side note, I really can’t comprehend why people feel it necessary to throw shade and spew flat out hatred. If you don’t like someone or something, don’t look at it! There is zero reason for the amount of negativity people project via social media. The only person that much hatred hurts is yourself.

    Reply
  15. Sarah

    Seriously.. best post ever. I’m a marketing professional so I view things on social media, TV, radio, internet, etc. totally differently than a normal consumer. The Kardashians did what most of us can only dream of doing. They totally found a way to capitalize on the attention they get and make money from it. I for one, love them. Any time I tell a friend that the Kardashian/Jenners are actually smart AF they roll their eyes at me. People need to take a moment and actually watch an episode of their show and understand that they are exactly like the rest of us. Human and real. They put up with a lot of bullshit for being true to themselves and I CAN’T STAND IT. FB is dead to me, because it’s become a cesspit of people just whining about their lives and posting every meme on the planet making them the hottest expert on every topic – including the Kardashians/Jenners. Jealous much people? And if you don’t agree with their message/lifestyle/brand then GET OFF THEIR CHANNELS. It’s sad because it shows how eager and fast people are to tear down successful women.. ugh.

    I want to try the lip kits so bad!

    Reply
  16. Melanie

    I completely agree with you! I get so annoyed when people talk shit about social media/reality tv stars, especially the Kardashians. They are some smart ass business women and they have made THE MOST out of all the opportunities they have had.

    Re: The lip kit. I am not sure if it is worth the effort to get your hands on one. You can just buy a mac liner and colourpop liquid lipstick and it is the same.

    Reply
  17. Rebecca Rollolazo

    100%. Couldn’t agree more. I hear it at work all the time like “Kylie is so obsessed with her self” and “why does she think people care so much about her?” and blah blah blah. It’s like….well, you ARE LITERALLY talking about her right now. Positive or negative, she’s in your daily chatter at some point which is only keeping her more and more relevant. Kylie is a genius. Loved reading this post!

    Reply
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  20. Jenna

    OMG that is my #1 pet peeve of all time!!! You are so right- I hate scrolling thru IG and seeing all these comments calling the Kardashian/Jenners every name under the sun but yet they are still following them! Everyone also ignores that unlike other young celebrities, the Kardashian/Jenners never get into any trouble minus Khloe DUI.. no drugs, or shop lifting etc.

    Reply
  21. Chandler Hennelly

    Love this post Lauren! I actually have a couple lip kits and I love them. I love supporting Kylie and really anything the Kardashians do and that is why I have some of their books, and their apps. I agree with everything you said in this post. Love love love.

    Reply
  22. Jessica S

    Thank you!! I have been feeling this way for the past year as well! I have long been saying that the Kardashian /Jenners are the most famous family in America and a lot of people got offended. People spew hateful things about a family “they” made famous! I have no problem with Kylie or any famous person for that matter. We don’t know who they are but social media tricks is into thinking we might. Still that’s not a reason to judge. And I’m addicted to the Kylie Lip kit for the record πŸ™‚

    Reply
  23. Babette

    Okay I’ll be the bad gal …

    I don’t have a problem with her as a business woman. I do have a problem with her cultural appropriation.

    Reply
  24. Charlotte Burt

    This is what I keep saying to people. She and the rest of the Kardashian/Jenner clan are geniuses, like GENIUSES! They are zoning in on this new social media way of life and are rolling with it, making money off their back. People hate on them, but wouldn’t you want to make Β£10m or $10m reviewing products or taking a selfie with your new detox tea. Ermm yaaas! People are jealous but they keep watching which keeps fuelling them. Stop hating, start appreciating. They are smart and we should take a leaf out of their book.

    Reply
  25. Aleana

    ey Lauren, love your blog! Just to make sure people don’t get the wrong idea, Instagram does not pay Kylie (or anyone else) for posts. Third party advertisers will sponsor Insta posts when celebs like Kylie promote their products, like FitTea etc. Kylie’s celebrity status may not feel deserved or earned to many, but the reality is that millions of people follow her, which gives advertisers the incentive to pay her to expose their products. To your point, the Super Bowl does the same thing by paying top dollar for maximum exposure. Kylie is an easy target for criticism it seems, but she clearly maintains her mass appeal. Its hard to tell if she’s a truly good person etc, but I also feel compelled to give people the benefit of the doubt and reserve hate and distain for only the truly deserving.

    Reply
  26. Anna

    Honestly, people who hate on/complain about the Kardashians/Jenners are just sheep in my opinion. Because it’s the “popular” and “mainstream” thing to do at the moment. Everybody does it, and most people have no idea why they actually hate them, they are just following the trend.
    And if people weren’t watching KUWTK, they wouldnt have gotten to their 12th season. It would have been cancelled a long time ago. πŸ˜‰
    xx

    Reply
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