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5 TIPS FOR IG STORIES | by the skinny confidential

Instagram Stories is heating up. For me, it’s all the rage. It’s a place to connect with the audience on a behind-the-scenes level & it shows real time. I find it to be one of the most helpful tools when it comes to distribution of content. But it’s also not too selly, ya know? Meaning I’m able to really connect with the community & talk back & forth over DMs. It’s one of my favorite mediums & something I can’t live without.

And lets be real… the Paris filter is LIFE.

In saying that, I felt like this post was much needed because there’s a real art to Instagram Stories. It takes work to keep people’s attention. It’s easy to get people to look at your Stories but you need people to keep coming back.

Before we get into it, I should also say, I’m into commercial breaks… I’ll take a couple days off once a month to do a social media black out. 1.) It’s healthy for my own mental wellness, and 2.) every TV show has commercial breaks. It keeps things fresh and fun.

Ok, on to the tips:


This is #1 for me on every single platform. I never want to be an influencer who outgrows her community. The reason I have this platform is because I have the audience’s support. It’s important that I take 30 minutes every morning & night to answer DMs & ENGAGE. If the same comments or questions keep popping up I’ll do a Story or a post to address it. Putting the audience first by providing value is crucial. I want to constantly bring value & continue the conversation….so let’s say I do a Story on my Hydro Flask– I’m going to tell you where to buy it, what color it is, why I like it, & why you HAVE to have one too. Post valuable content & continue to talk about it whether it’s on Stories, DMs or in the comment section of Instagram. I would recommend that every single Influencer or brand out there NEVER STOPS engaging with the people who support them.


Always pay attention to fonts & colors & the right filters. For instance, I never like anything too yellow. For fonts, I usually do different shades of pink, white & blue. If I do a color, it needs to make sense for the photo. So if my Topo Chico is in the photo & there’s a bit of baby yellow on the label, I’ll adjust the color accordingly, but also add a pop of pink to keep it branded.

Recently I submitted my branded The Skinny Confidential GIFs to Instagram & got them approved. You can find a TSC sheet mask, a skin fridge, Pixy & Boone ( my Chihuahuas ), my neon sign & logo. Getting your locations covered is a big plus too. TSC Dreamhouse & podcast locations are covered so I’m always branding.

Other features deserve attention too- If I’m using other people’s GIFs I want to be methodical & make sure they’re pink. So if your brand is orange & white but you use a green font, then maybe that’s worth re-evaluating. There are a few keywords that I keep in mind when representing my brand on Instagram Stories….. cheeky, girly & chic.


No one wants to watch the same type of Stories in a row. Think of it as a TV show. You want different scenes all the time so don’t take 100 pics of your shoes & post them back to back. Show the shoes far away in the mirror, then show them up close, then show a detail. Mix it up & post different facets. If you’ve talked about beauty for 3 Stories in a row, then switch to a BTS or a wellness Story. Think of your Stories like a bag of Chex mix & produce your Insta Story like you would produce a movie. Show up close, far away, & details. Also, before you post something ask yourself if it will education, inspire or entertain. If it’s not going to do one of those three, then I don’t post it. As a business, it’s important to me that my audience has something to take away from each Story.


Utilize location, utilize the music feature, utilize the clock, play with GIFs ( but don’t be overwhelming ). I’m a big fan of sticking with 2 fonts to keep it cohesive. Also, Kirakira is bomb. I use it all the time. You guys always ask me how I add pretty sparkles to my Stories & the answer is Kirakira. It picks up the light on pics & videos & makes everything sparkle in the most pretty, magical, Cinderella-esque way. If you don’t have this app, you need it. It’s very much fun to whiten the background of the photo then add a super pretty sparkle to it.

If you feel overwhelmed by doing all of this stuff in the moment, then batch your Stories. Making sure you’re using all these features in the moment can be a bit too much sometimes. Save them up & then take the time to post a bunch of Stories at once. This way you can really obsess over your brand- think of your intentions, add filters & fonts, add geotags & actually think about what you’re posting.


Move people around in a way that provides value. If you just posted a micro-blog on your Instagram about a new skin care product, then direct them to that post by saying “more info in the latest post” in your Story. If you have more than 10k followers then utilize the Swipe Up function to take people right to a blog post or the product you’re talking about. So, if I’m taking a picture with The Wellness Mamma, I’m going to make it easy for you guys to SWIPE UP to listen to the podcast we did with her. If I do a blog post, I’ll have a beautifully designed graphic or video ( what up Skill ShareSkill Share taught us how to make Instagram video ) & I think of them as a commercial break. So I’ll provide tons of fun, BTS, in-the-moment scenes & do a couple swipe ups ( not too many- I don’t want to be obnoxious ). I want people to get value out of what I’m talking about.

Instagram Stories is NO JOKE you guys. You would be SOOOOOOOO shocked by how much of my day it takes up. It’s insane actually.

It’s super fitting after this post to say follow me on Instagram… OR if you’re more of a product whore like me, follow It’s not sponsored, it’s just Amazon shit that I’m obsessed with.

Leave your Instagram handle below so I can stalk your Stories.

x, lauryn

+ Find all my branding tips here.

++ If you’re looking for a hot wallpaper for you phone I got you covered. Check out these cheeky TSC backgrounds.

5 TIPS FOR IG STORIES | by the skinny confidential

  1. These are great tips – never though of batching my posts and also agree that changing things up is important – sometimes I’m too beauty-heavy in my stories.

    Angela at Blush & Pearls

  2. I have been so into insta stories lately too! I definitely need to get better at it, but it is a work in progress lol. Thanks for sharing, hope you’re having a great day.


  3. I’m loving these tips! I like stories because I think it helps create a more authentic connection!
    I just launched by blog – – a health and wellness resources with a no BS approach 🙂 Check it out when you have a chance , XO

  4. Love love love all these tips. Especially continuing to keep your brand or aesthetics represented in stories (eg touch of pink). I agree it takes a lot of time to get good content and not repeat things. Sometimes I feel like my stories are so boring on days I work extra long hours I just don’t have the energy to be super detailed or cohesive. My stories are always so much more exciting when I travel too – prob because it’s different scenery. Love this post! Insta handle – @natashaleelarry

  5. Love this so much! @juliamthornhill ! Can’t wait to see you at another meet up in SD! I just moved to Salt Lake City But I fly back once a month! Keep killing it!

  6. I adore you! I can most definitely benefit from your advice and tighten things up in my stories, for sure. My IG handle is @cheekywolf

  7. Thanks for sharing this post. I love your stories and really enjoy watching how you brand your IG! Im also happy to have discovered the Kirakira app that you mentioned. I was seriously going to DM you and ask about that, im obsessed!

  8. Your brand is so cohesive and it totally shows in your Instagram stories! I also just downloaded the app Kirakira. I’ve been wanting to for a while, but this blog post got me to take the plunge!


  9. How do you do the dots in your story and make them into a perfect line?! anytime I do it it looks crooked

  10. Oh man – I love how everything flows so well with your branding. I try to curate my stories as much as possible but this post just gave me a reminder to carry on and create my own style – thank you 🙂

    Cassidy @cassicass_tm

  11. OBSESSED WITH YOUR BRANDING. I took so much away from this post! I try to always switch it up and it can be overwhelming. Espesh liked you saying take a commercial break.. good point. Excellent really. Thanks Lauryn, always providing so.much. value. you are a total #babeonamish


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