As you grow as a brand I think it’s really important to support other people in the space. For me, it’s almost like a game to find who is on the pulse, who is killing it & who is being a total hustler. I like to bring other hustlers & small business owners on the podcast or the blog so the other day I was thinking that I never really talk about Instagrammers to follow.
When I started blogging, I would’ve died of happiness if another blogger in my space shared my Instagram handle on their platform. This industry can be so competitive when it doesn’t have to be at all. There are 7.5 billion people in the world & there is room for everyone. I like to give credit where credit is due.
With that, these are 5 people who are hustling their face off, busting their ass, crushing the game, & who I think are must-follows.
5 Hustlers You Should Follow on Instagram
♡ Julianne Osherow – @julethebee
You may have already read how Jule & I met, but if you haven’t, let’s summarize.
Jule & I were introduced by our friend Ingrid de la Mare-Kenny ( who is fabulous ). Ingrid raved about Jule & told me I had to meet her & that I would absolutely love her. When Jule was featured on Julie Lauren’s podcast Hashtag No Filter, I immediately fell in love & started watching her Instagram Stories. After watching Jule, I saw she had a real gift of connecting with her audience on a fun level. She doesn’t take herself too seriously, & she gets it. She’s smart as a whip, & she’s fucking funny.
We actually met at The King Cole bar in New York City one time. She impressed me with her aperol spritz order ( dry champagne, no prosecco ), & now she’s been on the blog twice. You can scope her 10 life hacks here & her tips for motherhood here.
Anyway, on her Instagram Stories you can expect witty, funny, sassy, straight to the point, no bullshit advice. I’m into her style.
♡ Kenzie Burke – @kenzieburke
Kenzie recently came on The Skinny Confidential Him & Her podcast. She’s a big fan of food combining & I know it can rub people the wrong way, but I personally think there’s something to it. I also don’t like to shut things down until I try them myself.
I think she has a good approach towards the food & wellness industry. Lots of people say you have be a doctor go to school to know what you’re talking about, but I’m not about that. People go through things & learn things throughout life that you just can’t get from going to school.
Kenzie’s Instagram is informative with valuable & tangible take-aways. Yeah, her body is hot, but her content is rockin’ too. Whether or not you like food combing, I think she’s one to watch, especially if you’re interested in implementing healthy tips & tricks into your lifestyle.
♡ Collette LeClair – @collette.prime
For anyone not familiar with Collette, she’s a fashion influencer. But the cool thing about her, is that everything she ever wears/talks about is from Amazon. Her account is like high-fashion, but all found on Amazon.
I’ve talked about Collette many times because she’s a really good example of someone who has niched down. She found her niche, she stuck with it, & she’s grown it strategically. She’s doing something no one else is doing, & since she stared with such a niche, she’ll be able to continue to expand outward in a really amazing way. I could see her doing a branded collab with Amazon.
♡ Payton Sartain – @paytonsartain
Payton is a life & style blogger & You Tuber. If you’re into fashion, Payton is your girl. She’s hot, sultry, & comfortable in her body. I find her content empowering & also visually pleasing. She’s one who I think has really hustled her ass off & I have massive respect for what she’s created.
♡ Heather McMahan – @heatherkmcmahan
Heather is a comedian & was introduced to her because she did Britney 911 on her Instagram Stories. If you haven’t watched it, settle in bed on a Sunday, find her Britney 911 highlights & WATCH. They’re fucking hilarious.
She’s a no bullshit, straight to the point kind of girl & makes you laugh every single second. She recently launched a podcast on Dear Media called Absolutely Not! where she “creates a safe-space for us to tell-all and bitch about the rest. No topics are off-limits as we break down the everyday struggles of doing the most, and the least, at the same damn time. Come for the humor, authentic discussion or call in the Hotline or should we say “Absolutely NOT-Line” with your life complaints. We will discuss it all. It’s a joyful take on life’s craziest moments.”
So there you have it, 5 badass bosses who will make your day a little brighter. Each one of these girls has niched down on their craft & slowly grown outward. They’ve all done it in a strategic, smart way by using their own formula & letting their voice shine through.
Who are your guys’ must-follows on Instagram?
+ if you’re into growing your business, check out how to brand yourself.
++ scope 3 ways to standout on Instagram here.