Obviously the creator of the Nasty Gal empire, Sophia Amoruso, is a HUGE inspiration to woman entrepreneurs everywhere.
Not only has she created a badass brand, but also a full blown MOVEMENT with her online shopping platform, book, clothing line, & now LA storefront ( I wrote more about how she’s inspired me here ).
So when Nasty Gal invited me to come tour their headquarters?? I was soooo, like so, so excited. When I arrived at NG I met with Devan & Krista, who took me on the most insane tour.
And, uh basically the office rocks.
NBD, it has an in-house design team, rad decor, a yoga room, & so many amazing clothes/shoes. Any office with a fitness studio is insane in my book. Plus they allow dogs at work.
After Devan & Krista shared their workspace, I knew I HAD TO SHARE IT WITH YOU GUYS, so here ya go— meet Devan Pucci who does Nasty Gal’s public relations:
|| Ok, so after having a tour of NG HQ, I’m smitten. Tell us all about working at one of the fastest growing companies in the US. ||
Devan Pucci, Nasty Gal PR: It’s a blast because so many inspiring projects are always in the works. We recently moved into our beautiful new offices that span about 50,000 square feet & we’re now located in the heart of downtown Los Angeles. From Nasty Gal’s physical growth to our online product expansion, it’s clear that there’s a lot to look forward to over the next few years & beyond!
|| Benefits of working at NG? ||
DP: Working at Nasty Gal is awesome. The dress code, as you may imagine, is very Nasty Gal and allows employees to express their own unique style. It makes getting ready for work fun! Dogs are allowed; you’ll see them all over the offices and hiding under couches. We have fun get togethers for the staff, which include Beer & Wine Friday’s, trivia games ( with prizes, of course ), in-office manicures, & chair massages. Recently we’ve been watching the World Cup together over some beers.
|| Can you expand on how your CEO & Founder, Sophia Amoruso has evolved over the past couple years? ||
DP: She’s gone from dumpster diving to CEO of the coolest company in the world andddd wrote a book called #GIRLBOSS which landed her on the New York Times bestseller list! Hard work pays off:
|| Describe a day in the life at NG? ||
DP: Working in PR means I am constantly communicating &executing. I spend my days supporting the team. Whether it’s running around the office prepping for photo shoots, steaming clothes for celebrity fittings, tracking press clips, drafting pitches, or checking in and facilitating sample requests for editors and stylists, no day is ever the same— or mundane!
There’s a strong sense of energy here with people coming from so many different places and backgrounds that they all bring something unique to the table. I love having meetings with my co-workers because their ideas are always so inspiring and they challenge me to do better!
|| Favorite healthy snacks to bring to the office? ||
DP: Coconut water + chia seeds, fruit, raw almonds, carrots, hard-boiled eggs, &/or whole-wheat flaxseed crackers.
|| Tell us about the yoga room at NG ( I mean!!! ) ||
DP: Our office has a fully functioning fitness room with beautiful hardwood floors and floor-to-ceiling mirrors. It’s the perfect place to unwind and relax after a day of work. Yoga, Pop Physique, Hip-Hop, and other fitness classes are available throughout the week and are free to employees! It is kickass because it is so conveniently located & gives everyone the ability to work on their fitness and health.
|| Favorite holiday Nasty Gal looks? ||
DP: I’m loving these for the holidays:
1.} No words needed. Score the best vintage Chanel right now on Nasty Gal.
2.} The perfect pop of color while staying glamorous and warm this winter.
3.} A go to holiday party skirt, throw on a black crop top and platforms and you’re ready to party.
4.} Wear this gold top with black leather jeans for a sexy dinner look.
5.} This leather jacket actually feels like butter.
|| Talk to me about why NG is so successful? ||
DP: Nasty Gal is so successful because it is more than just an online shopping site—it’s style, culture, & attitude all wrapped into one. It’s rare that people can say they both love wearing and working for a brand. We’re authentic and our customers trust us— the Nasty Gal’s are our ride or die’s.