Oy, I want everything For Love & Lemons.
Really though, the struggle is real.
& it will become super real for you too, when you see their collection ( their stuff is soooo good so beware— you’ve been warned ). You can shop the line online or on Nasty Gal, Revolve Clothing, Shopbop, & Urban Outfitters.
The girls behind the killer brand, Laura Hall & Gillian Rose Kern are best friends who had a lemonade stand when they were little & now design the line together ( hence the cute name: For Love & Lemons ). This interview kinda rocks because they share the whole evolution of their brand & how it came about. I love the realness.
Here ya go:
| Introduce yourselves & your brand |
Laura Hall: I’m originally from Minnesota & I moved to Wyoming at the age of twelve where I met my partner in crime, Gillian Rose Kern. Years later, I traveled off to college & obtained my business degree at the University Of Colorado Boulder. After college, I decided to head off to Australia. I ended up interning at One Teaspoon. After eight months of falling in love with Australia’s unique style, I decided it was time to pack up & head home. Ultimately I joined forces with my BFF & travel companion Gillian.
Gillian Rose Kern: I was born & raised in Wyoming and I always knew I was destined for the fashion industry. I made my first garment at the age of five & was voted ‘Most Unique Style’ in high school. I ended up getting my fashion design degree at FIDM. After completing college, I went to the land down under & interned for the popular brand Bec & Bridge.
After being completely inspired by Australian fashion, I packed up & headed to Los Angeles. From then on it was history in the making as For Love & Lemons was born…
Our collection is anything but conventional— it rebels against societal standards. The line taunts the customers by creating lustful intrigue. A clash of colors and patterns are evoked by chic separates and devious dresses.
For Love & Lemons is a brand to relate to, for that girl that doesn’t follow trends, she makes them.
The line is flirtatious, fun, and captivating.
| How did For Love & Lemons come about? |
For Love & Lemons: After college and living in Sydney, Australia for a year ( doing fashion internships ), we moved back to Jackson Hole, Wyoming & got waitress jobs so we could save up money to start our line. We were making patterns and sewing samples after work. When we completed enough pieces throughout the season we had a ‘fashion show’ in the ski bar we worked at…which was mostly guys wearing their ski cloths, but we didn’t care cause we were showing something we worked so hard on.
Surprisingly some photos from that reached a couple buyers who inquired about carrying the collection ( we didn’t even pick the name FL&L by that time ). So it was a slow & steady evolution on how the whole collection became official and we knew it would become our future!
We used to have lemonade stands, so we’d joke that we have been in business since the lemon days, and we are best friends…so we also do it for the love!
| How do you stay healthy while running your own business? |
Laura: Well since Gillian is got married the whole office was on “The Wedding Diet.” All jokes aside I have always been an active person, so on the weekends I enjoy hikes and anything outdoors.
Gillian: I focus mainly on eating healthy, but recently we hired a yoga instructor to come to our office twice a week too.
| Quick skinny healthy tip? |
Laura: Drinking a liter of so every morning is a great way to wake up. And most mornings I add lemon and cayenne pepper to my water. It also jump starts your metabolism, hydrates you, flushes our toxins in your body, gets your brain going, and my favorite benefit: it makes you less hungry.
| A tip for entrepreneur babes? |
For Love & Lemons: Be fearless and do you research!!
I’m wearing a For Love & Lemons ‘South of The Border’ dress here:
| Favorite pieces from the collection? |
1.} Noir Mini Dress
2.} Back To Basics Crop
3) Lacey Dreams Maxi
4) Love You Knot Bandage Bralette
5) Antigua Dress ( << I just bought this in black & it’s such a fun, flirty party dress )
6.) She’s a Knockout Bra
| What’s in your oversized handbag? |
| First thing you do when you wake up? |
Gillian: I do my morning yoga stretches & take my dog, Killer Bean out for a walk.
Laura: I try to drink my glass of water with lemon/cayenne every morning!
| Quick and easy recipe? |
For Love & Lemons: Our favorite is an arugula salad: two cups arugula, one half avocado, 1/4 cup pine nuts, tablespoon olive or grape seed oil, dash of salt & pepper, and a half lemon squeezed.
+ To follow For Love & Lemons on Instagram, click here.